Google Analytics is a free service that is offered by, you guessed it, Google! Its main highlight is that it offers a huge amount of information at marketers as opposed to webmasters and technologies from which the industry was initially intended.

Google Analytics is able to track:

• Where your user came from
• What they typed into Google, or other search engines, to be able to reach your website.
• The bounce rate (users who click on and then click off your website)
• Detailed geolocational maps of where your visitors are coming from (cities and countries)
• Popular webpages within your website
• Popular pages that are first visited, and pages that users are most likely to exit on
• Length of time a user stays on your website
• Amount of users that return, and loyalty rates
• Popular file downloads, which ads are being clicked on out of your site, and into your website
• Web Browsers (and versioning), Connection Speeds, Operation System, Browser Resolution, Flash Versioning
• With all information, summarised, and focused down to the individual user

The whole system, has a very smooth Dashboard appearance, for the casual users, and with a little run through and understanding of what is available to the user, can be quite easy to use.

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