Search Engine Optimisation usually abbreviated to SEO, is the art and science of increasing your website’s ranking in search engine organic results, thus increasing the volume and or quality of traffic to a website, from the organic or algorithmic search engine result pages (SERPS).

The Search Engine Results Pages (aka SERPS), have different sections that are worthy of mention. These include the Paid Sponsored Links above and to the right (as seen in the image below), and the 'Organic' or 'Algorithmic' Results, which is what Search Engine Optimisation Focus's on. SEM or Search Engine Marketing, focuses on the Paid Sponsored Links targeting the relavent market.

Search Engine Optimisation typically includes processes such as keyword research on what 'phrases' you want to target from a searchers perspective. Also a competitive analysis of similar websites to see what other key phrases other websites similar to yours are targeting, and back end coding optimisation, such as clean urls, relevant titles, H1, H2 tags, and keyword densities.

A few facts on SEO and Search Engines

• 87% of users, use search engines as there primary method for finding websites
• Users Click through from a search engine, are already focused on what they are searching for, and have come to your website with a purpose, rather than a generic link from a directory.
• Search engines are always up to date, and reliable source of information resources, compared to directories which may become out of date.
• 91% of users don’t look further than the first two pages of results. The user will either refine there search, or use another search engine.
• 80% of clicks are focused on the first 5 links on the search engine results (SERPS).
• 38% of users believe companies found in the top search results are a major brand in their specific product/service category

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